The role is pivotal in driving strategic initiatives, managing critical projects, and ensuring alignment across key business functions. This individual will play a dual role, combining strategic planning and project management expertise with a strong foundation in marketing and communications. The ideal candidate will have a proven track record of delivering results, collaborating with cross-functional teams, and thriving in a fast-paced, innovative work environment.
Key Responsibilities
Strategic Management and Business Development
- Develop, execute, and monitor key business strategies and initiatives in partnership with the COO.
- Lead cross-functional projects, ensuring timely delivery and alignment with company objectives.
- Lead business development initiatives.
- Oversee implementation of parent company synergy projects.
- Prepare detailed reports, presentations, and briefings for executive-level decision-making.
Marketing and Communications
- Oversee the implementation of local marketing initiatives tailored to our target audience and market.
- Manage the company’s social media platforms, enhancing visibility, engagement, and brand image.
- Stay updated on market and digital trends to incorporate innovative practices into marketing activities.
- Implement enterprise branding efforts to ensure consistency and efficiency across all touchpoints.
Strategic Partnerships
- Identify, establish, and maintain strategic relationships with both public and private institutions to capitalize on mutual opportunities.
- Oversee partnership agreements to align with organizational goals and drive long-term value.
- Act as a key representative in networking events, industry forums, and partnership collaborations.
Collaboration and Cross-Functional Alignment
- Partner with internal departments such as sales, product development, and operations to support strategic goals.
- Establish and maintain strong working relationships with stakeholders to deliver cohesive results.
- Act as a bridge between teams to ensure smooth implementation of multi-department projects.
Qualifications
- Education: Bachelor’s degree in Business, Marketing, Communications, or a related field (MBA preferred).
- Experience: Minimum of 3 years in strategic planning, project management, and marketing roles.
- Proven experience working directly with senior executives is highly preferred.
Desired Skills and Competencies
- Strategic Thinking: Ability to analyze complex situations and develop effective solutions.
- Leadership: Strong leadership and influence skills, with the ability to motivate cross-functional teams.
- Communication: Exceptional verbal and written communication skills. Ability to craft compelling marketing content and executive-level presentations.
- Analytical: Proficient in data analysis to track marketing performance and assess project outcomes.
- Digital Proficiency: Familiarity with social media management, digital marketing strategies, and analytics tools.
- Project Management: Strong organizational and time management skills
- Tech-Savvy: Proficiency in Microsoft Office Suite (PowerPoint, Excel) and marketing tools (e.g., Google Analytics, Hootsuite, HubSpot, Canva).
- Collaboration: Effective at working in team-oriented environments and driving alignment across various departments.